About

Puro developed the announcement film for Achille Lauro’s first-ever show at Rome’s Stadio Olimpico, unveiled in front of 20,000 people at the end of his 2025 Circo Massimo concert. Built through AI-generated visual transitions, the film connected Achille Lauro’s most iconic album covers and defining moments from his career into one continuous visual journey. Puro handled the creative direction, production, execution, and sound design.