Stadium Tour 2027
Achille Lauro Campaign
(2026)
About
We produced a campaign announcing Achille Lauro’s 2027 stadium dates: eight trailers for eight cities. The 2027 tour will mark his first major run across Italian stadiums. For the announcement, we conceived the concept and led the creative direction of the project, developing a dedicated video trailer for each city, designed as a cinematic piece connected to that specific place. Each trailer premiered first on the LED walls during Achille Lauro’s arena tour in March 2026, revealing the stadium dates city by city, show after show, directly to the audience in the venue. The following day, each piece was released on Achille Lauro’s social channels, extending the announcement beyond the live experience.
Credits
Creative Direction
PURO
Camera Operator
Valentina Belli
Gabriele Savino
Fabio Canniello
Gaetano Tullo
Camera Operator
Domenico Fanelli
Valerio Ghiotto
Valentina Belli
Francesco Petrantoni
Editor
Federico Rozzi
Gabriele Savino
Colorist
Thomas Noonan
The creative idea was built around the people who live in each city, bringing together music, culture, and personal memory. The title of the tour, “Per Sempre Noi” (“Forever Us”) became the starting point for the entire concept. We asked people from each city what that phrase meant to them, collecting answers that were deeply personal, different, and unexpected.
Rather than building the campaign only around the artist, we wanted to give space to the people: the ordinary voices, the everyday stories, the shared emotions that make a city feel alive. In the end, the campaign became a collective portrait — a way to give voice to the common mortals, to all of us.
