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ESIBIZIONISTA explores the confidence of a woman who chooses how to be seen. Her presence comes through the way she inhabits clothes: the balance of shape, proportion and movement. In Lauro’s vision for Dondup, denim becomes the language of this self-awareness, connecting the brand’s roots with a new expression of femininity.

We translated this vision into moving images and photography, developing a shared visual language across the campaign. From directing and producing the film to creating the photographic imagery and completing post-production, PURO brought each element together to tell the same story through different formats.

Alongside the campaign, we produced a concept film presented at the press conference, with Achille Lauro introducing the ideas behind ESIBIZIONISTA. His perspective gave the collection a personal context, connecting the images to the creative choices that shaped them.