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Dyson — CGI Campaign
Spot+Scrub AI
The Dyson project was developed as a two-part CGI video campaign designed to introduce the brand’s new robot vacuum through a visual language connected to innovation, technology, and urban movement. Both videos were set in Milan, using two different locations to create a strong link between the product, the city, and Dyson’s futuristic positioning.
The first video was set in Piazza Gae Aulenti, where Dyson’s Milan store is located. The choice of the location allowed the project to keep a direct connection with the brand’s physical presence in the city, while also placing the robot inside one of Milan’s most technological and contemporary districts. Through CGI, the product was integrated into the architecture of the square, creating a visual narrative that reflected Dyson’s clean, precise, and innovation-driven identity.
The second video was developed inside BAM – Biblioteca degli Alberi Milano, using drone footage and CGI to explore a more playful and gamified side of the concept. In this version, the Dyson robot becomes almost like a Pac-Man figure moving through the park, transforming the cleaning path into a game-like visual system. The result is a product story that combines clarity, movement, and entertainment while keeping the focus on the robot’s smart navigation technology.
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