BLANCO - MA'
Album Creative Direction
(2026)
About
Creative Direction for MA' - the new Blanco's Album. Our collaboration with Blanco began in the summer of 2025, documenting the first studio sessions of his new album MA' and the launch of his first Italian arena tour in March 2026. From that moment, we curated the entire visual communication of the project.
Credits
Creative Direction & Production
PURO
DOP (Ti Voglio Bene Uomo & Woo)
Thomas Noonan
Camera Operator (Woo)
Domenico Fanelli
Colorist
Thomas Noonan
The visuals for MA’ were shot in Calvagese, Riccardo’s hometown. We wanted to portray him in his purest and most authentic form the same honesty and raw identity that connected people to him from the very beginning.
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We extended the visual world of the MA' music video into the vinyl artworks, shaping the identity of both the standard and alternative editions of the record.
Vinyl creative direction w/ Alessandro Tuccillo
Vinyl creative direction w/ Alessandro Tuccillo