Be Talks - Podcast
Be Shaping The Future
The Shapers | SFIM Milano
(2025)
About
“Be Talks – The Shapers” is a podcast video format by Be Shaping the Future, produced during SFIM Milan in October 2025, for which Puro handled the full audio and video production inside a custom-built soundproof glassbox.
Client
Be Shaping The Future
Credits
Director
Gabriele Savino
DOP
Thomas Noonan
Live Sound Recordist
Matteo Bennici
Excutive Producer
Luca Gardella
Project Manager
Matteo Martinoli
“Be Talks – The Shapers” was produced during SFIM Milan in October 2025, inside one of the city’s key events dedicated to finance, innovation, and business transformation. The project was designed to turn Be Shaping the Future’s presence at the fair into a structured editorial format, creating a space for conversations with guests, professionals, and industry voices.
The main production challenge was to build a controlled podcast environment within a busy and noisy trade fair context. To make the format work on-site, Puro created a custom-built soundproof glassbox: a fully functional recording studio designed to ensure clean audio, consistent lighting, and a professional video output throughout the event.
The set design was kept essential, minimal, and aligned with Be Shaping the Future’s brand identity. The visual language was intentionally clean and finance-oriented, allowing the glassbox to stand out within the fair while keeping the focus on the conversations. Puro handled the full audio and video production of the format, from the technical setup to the final podcast episodes and social cutdowns.
