AMOR was the focus track that launched Achille Lauro’s new album Comuni Mortali in March 2025. Following the success of Incoscienti Giovani at Sanremo, we directed the official music video for AMOR, continuing the visual and emotional language built around the album.

The flash mob sold out in just a few minutes. We brought together more than 1,500 people at the Foro Italico in Rome, giving them custom-designed scarves and flags created specifically to turn the song’s imagery into something physical and collective almost like an ultras or hooligan-inspired celebration of love and belonging. With cinematography by Edoardo Bolli, we directed the crowd through chants, movements and choreographed moments, capturing the warmth, energy and emotional intensity of Lauro’s audience. The result was a portrait of a truly cross-generational community: mothers, fathers, children, teenagers, grandparents, people of every age gathered around the same song, the same artist, and the same feeling.

As a visual counterpoint and recurring thread throughout the video, we staged a much more intimate playback performance in the iconic Piazza di Spagna in Rome. We placed a piano in one of the most evocative locations in the capital, creating a quieter and more emotional contrast to the energy of the crowd scenes. That same place later became the setting for the surprise midnight release of Comuni Mortali, held on March 16, 2025 turning the location into a symbolic meeting point between the video, the album, and Lauro’s audience.