Incoscienti Giovani
Achille Lauro Official Sanremo Video
(2025)
About
“Incoscienti Giovani” is Achille Lauro’s official music video for Sanremo 2025, for which we handled the direction, post-production, and the creative concept developed together with Lauro and Nick Cerioni.
Credits
Special Guest
Celeste Dalla Porta
Director
Gabriele Savino (xPuro)
DOP
Davide Manca
Creative Producer
Luca Gardella (xPuro)
Editor
Gabriele Savino (xPuro)
The video is a dedication to Rome — to our Rome, and to great cinema. It pays tribute to Fellini’s La Dolce Vita and to the iconic Trevi Fountain scene with Marcello Mastroianni and Anita Ekberg. We imagined a suspended place, a time that belongs neither to the past nor to the future: a photograph of that Dolce Vita that perhaps no longer exists, but still lives on in the way the world sees Rome, its culture, and its eternal imaginary.
The video is a dedication to Rome — to our Rome, and to great cinema. It pays tribute to Fellini’s La Dolce Vita and to the iconic Trevi Fountain scene with Marcello Mastroianni and Anita Ekberg. We imagined a suspended place, a time that belongs neither to the past nor to the future: a photograph of that Dolce Vita that perhaps no longer exists, but still lives on in the way the world sees Rome, its culture, and its eternal imaginary.
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“Incoscienti Giovani” became the starting point for the project’s entire visual identity, setting the tone and imagery that shaped Achille Lauro’s communication throughout the following months, leading up to the album “Comuni Mortali.” Starting from this visual world, we curated Lauro’s digital communication for Sanremo 2025, across his social and digital ecosystem, accompanying his participation in the Festival and extending the narrative beyond the stage.